Innovative approaches: designing the right way

It is important for the qualitative community to ask what purpose innovative approaches ultimately serve in the world of qualitative, especially in the shadow of declining respect for more traditional based approaches such as IDIs and focus groups.

Innovative approaches: designing the right way

Marla CommonsResearch International, United States

INTRODUCTION – THE CHANGING NATURE OF QUALITATIVE RESEARCH

It has become increasingly critical for the market research industry to provide deeper analysis,...

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