Innovation uninterrupted: Discovering new “quirks” to the power of curation in a postpandemic world

Anupama Wagh-Koppar and Radhecka Roy

L'Oréal, the beauty brand, was looking to build a cohesive aging framework to help innovate their methods of marketing across China, France and the US.

Act 1: Curation and innovation

The context to this paper began in the final days of 2019, when Ipsos first designed a curation study for L'Oréalto understand the innovation opportunities around aging. Looking back to that time feels so blissfully different now—almost innocent in how we went about our business and planning for the future. At that time, our big preoccupation was on assessing if something like curation could address the future-facing, prospecting needs for innovation. Aging, gender dialogue, health and well-being have emerged as the fastest growing business opportunities for the beauty industry....

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