Innovation uninterrupted: Discovering new “quirks” to the power of curation in a postpandemic world

L'Oréal, the beauty brand, was looking to build a cohesive aging framework to help innovate their methods of marketing across China, France and the US.

Act 1: Curation and innovation

The context to this paper began in the final days of 2019, when Ipsos first designed a curation study for L'Oréalto understand the innovation opportunities around aging. Looking back to that time feels so blissfully different...