Innovation need not be radical but it must meet a real need

Laura Morris

The article discusses product innovation (NPD). NPD is often hamstrung by concept creep, in which ideas that start off as unique gradually get modified until they lost all their different character.

Innovation need not be radical but it must meet a real need

Laura Morris

Incremental innovation has received its fair share of bad press. FMCG firms have highlighted its drawbacks by pushing out me-too products such as line extensions or limited editions...

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