Innovation: Looking Beyond the Routine to See Opportunity

Nancy Munro

Innovation is essential to the success of almost any product or service, but the term is used by almost every company which is seeking to promote its latest offering.

Innovation - looking beyond the routine to see opportunity

Nancy Munro

Business Week magazine recently added an entire section dedicated to innovation. Everywhere I look now, innovation is being touted as the next saving grace for organisations. For example, the Razr cellular telephone from Motorola has become the latest shining star of innovation success and has breathed new life into the company's reputation for delivering cutting-edge technology. Every press release I see these days uses the term “innovative” to describe company X's new product or service.

So what really is innovation? Can you measure it? Is there an innovation meter...

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