Innovation In Online Research
Who needs online panels?
Pete Comely Virtual Surveys
INTRODUCTION
Online research is beginning to replace research previously conducted by conventional means in the UK and some agencies are predicting it may reach a 1520% share of the market by 2005. In the hyperbolerich days around the millennium, many were lulled in a false sense of how easy online research was going to be by looking across the Atlantic, at the success being achieved in the US. Many US companies (e.g. Harris Interactive, NFO, Greenfield, AOL) set up panels each with many millions of Internet users....