Innovation in estimation: a reliable approach for radio audience indicators
Aurélie VanheuverzwynMédiamétrie, France
Joël ChaskalovicPublics Groupe Média and University Pierre et Marie Curie (Paris VI), France
INTRODUCTION
Precision...
Innovation in estimation: a reliable approach for radio audience indicators
Until 2005, the precision of radio audience indicators was estimated by formulae based on normality assumptions, which are not strictly verified in the case of empirical surveys with complex plans.
