Innovation in cruise ship entertainment - the COSTA CROCIERE case study

This paper describes the process of qualitative research developed for Costa Crociere in order to help the company renew its evening entertainment services on board a cruise liner operating in the Mediterranean, and to bring them in line with customer expectations.

Innovation in cruise ship entertainment – the COSTA CROCIERE case study

Emiliano RomanoTNS Infratest S.p.a., Italy

Marco OttavianiCosta Crociere S.p.a., Italy

WHY THIS CASE HISTORY

The market of cruise holidays is growing and attracting new customers...

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