Innovation in cruise ship entertainment - the COSTA CROCIERE case study
Emiliano Romano and Marco Ottaviani
This paper describes the process of qualitative research developed for Costa Crociere in order to help the company renew its evening entertainment services on board a cruise liner operating in the Mediterranean, and to bring them in line with customer expectations.
Innovation in cruise ship entertainment – the COSTA CROCIERE case study
Emiliano RomanoTNS Infratest S.p.a., Italy
Marco OttavianiCosta Crociere S.p.a., Italy
WHY THIS CASE HISTORY
The market of cruise holidays is growing and attracting new customers...