Innovation in cruise ship entertainment - the COSTA CROCIERE case study

Emiliano Romano and Marco Ottaviani

This paper describes the process of qualitative research developed for Costa Crociere in order to help the company renew its evening entertainment services on board a cruise liner operating in the Mediterranean, and to bring them in line with customer expectations.

Innovation in cruise ship entertainment – the COSTA CROCIERE case study

Emiliano RomanoTNS Infratest S.p.a., Italy

Marco OttavianiCosta Crociere S.p.a., Italy

WHY THIS CASE HISTORY

The market of cruise holidays is growing and attracting new customers...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands