Innovation Detonation @ Deutsche Telekom: Co-Creation Starts in the Living Rooms of our Customers
Raimund Schmolze, Annette Boehmer
INTRODUCTION TO THE CREATION CENTER
The Creation Center is the corporate idea factory of Deutsche Telekom. It is a small, creative, international and interdisciplinary unit that applies "innovathinking"/ design thinking consistently in the R&D process of Deutsche Telekom. (See figure 1.)
FIGURE 1 CREATION CENTER LOCATION
As in other competitive markets, a Telco operator in the long run can only survive if it differentiates itself by offering outstanding products and services that – to keep it very simple – help...