Innovation combining art, engineering and social-economy science - how to foster and sustain innovation in a knowledge and solution provider corporation

This paper presents two aspects of innovation for companies that fall into the class of 'solution providers'.

Innovation combining art, engineering and social-economy science – how to foster and sustain innovation in a knowledge and solution provider corporation

Iain Bitran Enterprizer Technologies Limited/The International Society for Professional Innovation Management, United Kingdom

Alex Gofman and Howard Moskowitz Moskowitz Jacobs Inc., United States

BY WAY OF INTRODUCTION AND BACKGROUND

The Lure of Innovation

Innovation has become a buzzword in the last few years. Companies prize innovation. Look at google® and you will find almost 700 million citations dealing with innovations. Look at Google Scholar® for the academic world, and you find more than one million...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands