Innovating in recession: Media trends in the 2009 US Effies

In this article, WARC Online's media editor, Laura James, analyses the media trends of the published Gold and Silver Award winners from the 2009 U.S.

Innovating in recession: Media trends in the 2009 US Effies

Laura JamesWARC Online

This paper discusses the papers that won Gold and Silver Awards at the 2009 US Effies. To view these papers in full, click here.

For a similar analysis of creative trends, see: Creative trends in the 2009 US Effies.


The entries to the 2009 US Effies may not have yet solved the age-old problem of scientifically and conclusively linking advertising campaigns with increasing sales, response and awareness. But the class of 2009 certainly made a heightened effort compared to the entries in 2008...

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