Innovate to attract and persuade

Darran Snatchfold, advertising marketing manager at IPC Prospector, puts the case for innovative advertising in magazines.

Innovate to Attract and Persuade

Darran Snatchfold

'Tell me and I forget;

Show me and I remember;

Involve me and I understand'

Confucius

Confucius was a wise old chap. As well as being possibly the greatest philosopher the world has known, he would clearly...