Innovate or die! Or die innovating? Innovation from the perspective of Latin American consumers

Maru/Matchbox, a market researcher, launched a study of more than 2,500 consumers in Latin America to uncover what consumers think of brand innovations.

Nowadays, innovation is in everything that surrounds us, and technology is generating a substantial change in how we, as individuals, relate to innovation, as well as how innovation is designed, produced and marketed. We may live in an era of innovat

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