Innovate 2010: a report from ESOMAR's innovation conference
Browse all of the papers presented at Innovate 2010.
The Innovation Detonation is how ESOMAR branded its Innovate 2010 conference. Despite spawning a worrying number of derivative buzzwords - including "Innovacreation", "Innovathinking" and "Innovabusiness" - this year's gathering in Barcelona offered an exciting agenda with strong representation from both clients and young, fresh-thinking research companies.
Sensory Logic: under the skin of reason
Dan Hill, president of Sensory Logic, not only promoted some of his books (maybe that's the privilege of a keynote speaker) but set...