How to Create and Measure Organizational Culture that Enhances Innovativeness? - A Literature Review
Jukka PohjolaCorporate Image Ltd., Finland
Tuula AntolaMarketing and Business Development, Corporate Image Ltd., Finland
Which features of an organization best explain the ability of a company to innovate and renew and how can these features best be measured?
Innovation and innovativeness are very complex phenomena. Even though we have limited the focus of our literature review on organizational, social and functional innovativeness in company contexts, we still have been able to grasp only the surface.
In order to understand organizational innovativeness, we...