INNOSPA: How to create and measure organizational culture that enhances innovativeness? - A literature review

Jukka Pohjola and Tuula Antola

This paper is a part of a literature review for InnoSpa Research Program that is born from companies’ needs and interests to understand, measure and develop organizational innovativeness.

Innospa

How to Create and Measure Organizational Culture that Enhances Innovativeness? - A Literature Review

Jukka PohjolaCorporate Image Ltd., Finland

Tuula AntolaMarketing and Business Development, Corporate Image Ltd., Finland

PREFACE

Which features of an organization best explain the ability of a company to innovate and renew and how can these features best be measured?

Innovation and innovativeness are very complex phenomena. Even though we have limited the focus of our literature review on organizational, social and functional innovativeness in company contexts, we still have been able to grasp only the surface.

In order to understand organizational innovativeness, we...

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