Brand: naive innocent
Brand owner: Coca-Cola Coca-Cola
Main Agency: McCann China McCann Worldgroup China
Main agent company holding group: IPG
Launched on the market: Mainland China
Media channels: Influencers (Key Opinion Leader KOL, Key Opinion Consumer KOC), social (Weibo, Xiaohongshu)
Budget: 2-3 million
Naive, a juice brand from the United Kingdom, entered China during the epidemic. Facing the traditional marketing of large-budget juice brands and group brands with stronger channel penetration, how to break through and quickly establish awareness and preference in consumers' minds has...