Innocence Canada

Innocence Canada, a non-profit organisation to help exonerate the wrongly incarcerated, built a large public installation to increase donations and funding.

Campaign details

Agency: kbs Advertiser: Innocence Canada Category: Cause

Section I — Case Parameters

Business Results Period (Consecutive Months): October 2016 – December 2016 Start of Advertising/Communication Effort: October 2016 Base Period as a Benchmark: October – November 2015 Ontario $0 – $50,000

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands