Inner Health: How Inner Health regained its #1 position

Probiotic, Inner Health, reinvigorated its brand to regain its number-one position in the category in Australia.

Campaign details

Brand: Inner HealthBrand owner: MetagenicsEntrant company: VMLY&R, BrisbaneMarket: AustraliaSector: Functional foods, supplementsMedia channels:Online display, Online video, Outdoor, out-of-home, Search marketing, Social media, Television,...
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