InMobi Helps McDonald’s See Engagement Rate 182% Above Benchmarks

McDonald's, a fast-food brand, launched a campaign to drive consumer loyalty in the Middle East.

Campaign details

Brand: McDonald'sLead Agency: Publicis Groupe (PMX and Studio M)Region: EMEA

Campaign video

Strategy

Objective

At the beginning of 2021, with the COVID-19 pandemic still impacting consumer behavior, McDonald's was looking to improve awareness...