Campaign details
Brand: McDonald'sLead Agency: Publicis Groupe (PMX and Studio M)Region: EMEA
Campaign video
Strategy
Objective
At the beginning of 2021, with the COVID-19 pandemic still impacting consumer behavior, McDonald's was looking to improve awareness of its loyalty program through key cities in the Middle East. To help McDonald's achieve its goals, Studio M and Precision worked with InMobi through a private marketplace deal in January 2021. The campaign targeted consumers that would be most likely to order from McDonald's who lived in or near major GCC cities like Jeddah.
Following a successful Q1 campaign...