Rethinking Strategies for Growing Audience and Money

Newspapers rely on advertisers to make money, but in the face of falling readership figures, social change and an increasingly fragmented media marketplace, advertisers may be expected to 'follow the audience' elsewhere.

Rethinking strategies for growing audience and money

Scott Stinesmass2one

The first day at a new job is always memorable. However, the first day at a new job early in my career was not only memorable; it was a day that changed my outlook on advertising and my future business career forever.

At the end of the usual first day “get-acquainted” tour of the building and staff, we entered a conference room. Inset in the wall was the biggest television I had ever seen. On cue, the employment director entered. She pressed a button, the lights dimmed, and the large...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands