Rethinking strategies for growing audience and money
The first day at a new job is always memorable. However, the first day at a new job early in my career was not only memorable; it was a day that changed my outlook on advertising and my future business career forever.
At the end of the usual first day “get-acquainted” tour of the building and staff, we entered a conference room. Inset in the wall was the biggest television I had ever seen. On cue, the employment director entered. She pressed a button, the lights dimmed, and the large...