Inlesco: The Break of Silence

Alan Vainrub

InLesco, a school of sign language, launched a campaign in Latin America to increase student enrollment, raise awareness of the importance of learning sign language and the inclusion of deaf people, and maximise impact.

Campaign details

Brand: InLescoBrand owner: InLescoEntrant company: PHD Costa Rica - Costa RicaIdea creation: PHD San JoséMarket: Latin AmericaSector: Non-profit, public sector & educationMedia channels: Public relationsBudget: Up to 500k

Executive summary

We silenced the TV for an entire 3-minute commercial break for the first time ever, delivering a message 100% in LESCO (Costa Rican Sign Language) to the deaf, who are usually ignored. We involved brands and media to create empathy and promote inclusion. Demonstrating the importance of learning LESCO.

Market background & objectives...

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