Inland Revenue - Self Assessment - How a change in advertising direction proved that tax doesn’t have to be taxing

The Inland Revenue’s Self Assessment campaign has long been labelled one of marketing’s most difficult tasks.
Agency: Miles Calcraft Briginshaw DuffyAuthor: Andy Nairn

Inland Revenue – Self Assessment – How a Change in Advertising Direction Proved that Tax doesn't have to be Taxing

INTRODUCTION

In 2002, Marketing magazine described the Inland Revenue's1...