Inland Revenue - Child Trust Fund: a fairy tale about the magic of imagination

Richard Storey, Rohini Varughese and Simon Wilden

This campaign for the Inland Revenue aimed to inform parents of new-born children about the Child Trust Fund (CTF).
Agency: M&C Saatchi/Naked CommunicationsAuthors: Richard Storey, Rohini Varughese and Simon Wilden

Inland Revenue – Child Trust Fund: a fairy tale about the magic of imagination

Richard Storey, Rohini Varughese and Simon Wilden

This tale is about a quest to find answers to very important questions that ends in me finding a question of its own, a question so special that it gets parents to use their imaginations.

THE NEW ARRIVAL

Once upon a time, some important people came up with a plan called the Child Trust Fund (let's call it CTF for short)....

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