Initial steps towards developing a theory of presentation graphics

Michael Mayernik

As an intellectual endeavor, the field of 'presentation graphics' (defined as any graphic or data display in a report or presentation used to communicate data and what it means) is currently a disorganized body of knowledge.

initial steps towards the developing theory of presentation graphics

Michael MayernikStrategic Marketing Corporation

Introduction

As an intellectual endeavour, the field of 'presentation graphics' is currently a disorganized body of knowledge. An Internet search on the term 'presentation graphics' (or even 'business graphics') generates very few meaningful references. Comprehensive sourcebooks that classify examples by type of graphic do not seem to exist, let alone a thorough discussion of the principles which provide the foundation of the art. This is in direct contrast to another form of business communication business writing which offers the student a solid set of...

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