ING: Wine Cellar

ING wanted to re-establish its relationship with the CEOs and CFOs at its top B-to-B clients. To emphasize the personal nature of its services and solutions, the bank emailed CEOs and CFOs on their birthdays and offered a virtual visit to its wine cellar.

ING: Wine Cellar

Proximity BBDO


Category: Financial Products and ServicesCountry where program ran: BelgiumDate program started/ended: October 2008

Product Description: ING, a Belgian top 5 bank, created this online campaign to re-establish the relationship between the ING relationship manager and the CEO's and the CFO's of the top 2000 Business to Business clients of the ING bank.

Advertiser/Client Name: INGMedia Channels: EmailSocial NetworkingWeb AdvertisingWeb DevelopmentWebsite:


Marketplace Challenge:

ING's market position is that of a bank that offers personal and tailor made solutions...

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