ING Türkiye: ING Taksitle

ING Bank launched a web-based payment system to keep pace with changing banking trends in Turkey.

Where were we?

Shrinking credit card market

In Turkey, while 82% of transactions were made with credit cards in 2017, this percentage had decreased to 56% in 2021 (Source: iyzico "2021 Turkey E-Commerce Ecosystem Report").

As a reflection of this shrinkage, the shopping volume was shifting towards alternative payment methods. Alongside bank cards, there was an increasing demand for alternative payment methods such as prepaid cards and digital wallets.

ING spotting the opportunity for new customer acquisition

The decline in credit card usage for ING, which did not have as strong a base as its competitors in the credit card...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands