ING Turkey: Orange is the color of support

ING, the banking and financial services corporation, aimed to increase awareness of its sponsorship agreement with the Turkish Basketball Federation in Turkey.

Campaign details

Brand: ING TurkeyLead Agency: Tribal WW İstanbulRegion: EMEA

Strategy

Objective

ING has been in a sponsorship agreement with the Turkish Basketball Federation since 2014. This agreement, which proceeded within the framework of the main sponsorship...