ING Direct - Taking the savings market by storm

ING Direct launched with the intention of growing both their product and brand. Knowing the crowded and customer-loyal nature of the industry, ING Direct carved a niche, applying the positive attributes of both the mainstream and direct banks.
Agency: Vallance Carruthers Coleman Priest/Media Planning GroupAuthors: Dale Gall, Martin Stokes, Victoria Lynch, John Perella and Louise Cook

ING Direct – Taking the savings market by storm

OVERVIEW

Given the success of ING Direct, described by the...