ING Direct - Taking the savings market by storm
Dale Gall, Martin Stokes, Victoria Lynch, John Perella and Louise Cook
ING Direct launched with the intention of growing both their product and brand. Knowing the crowded and customer-loyal nature of the industry, ING Direct carved a niche, applying the positive attributes of both the mainstream and direct banks.
| Agency: Vallance Carruthers Coleman Priest/Media Planning Group | Authors: Dale Gall, Martin Stokes, Victoria Lynch, John Perella and Louise Cook |
ING Direct – Taking the savings market by storm
OVERVIEW
Given the success of ING Direct, described by the...
