Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth

The purpose of this study was to test whether Petty and Cacioppo’s Elaboration Likelihood Model is relevant to young people.

Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth

Tali Te'Eni-HarariBar-Ilan UniversityShlomo I. LampertBar-Ilan UniversitySam Lehman-WilzigBar-Ilan University

This study applies an important...

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