Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth
Tali Te'Eni-HarariBar-Ilan UniversityShlomo I. LampertBar-Ilan UniversitySam Lehman-WilzigBar-Ilan UniversityThis study applies an important model from psychology and advertising-the Elaboration Likelihood Model (ELM) (Cacioppo and Petty, 1989; Petty and Cacioppo, 1981)-to young people. This model remains a major framework for explaining advertising effects (Agostinelli and Grube, 2002; Chang, 2002; Chebat, Charlebois, and Gelinas-Chebat, 2001; Chebat, Vercollier, and Gelinas-Chebat, 2003; Coulter, 2005; Coulter and Punji, 2004;...