Information processing: a critical literature review and future research directions

This conceptual paper concerns information processing, and focuses on the methods and mechanisms used by marketers and academics in attempting to explore mental processes, particularly regarding perception and cognitive mapping in relation to marketing communications.
  

Information processing: A Critical Literature Review And Future Research Directions

Philip J. KitchenandGraham Spickett-JonesHull University Business School

 

Introduction

This conceptual paper concerns consumer information processing....