Information overload in conjoint experiments

Jon M. Denstadli and Rune Lines

This paper explores the relationship between individual level variables, stimulus variables and the experience of information overload in conjoint experiments.
  

Information Overload In Conjoint Experiments

Rune Lines and Jon M. Denstadli Norwegian School of Economics and Business Administration (NHH)

Introduction

Researchers have long been concerned about the impact of designing tasks that are too demanding...

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