Information overload in conjoint experiments

This paper explores the relationship between individual level variables, stimulus variables and the experience of information overload in conjoint experiments.

Information Overload In Conjoint Experiments

Rune Lines and Jon M. Denstadli Norwegian School of Economics and Business Administration (NHH)


Researchers have long been concerned about the impact of designing tasks that are too demanding...

Not a subscriber?

Schedule your live demo with our team today