Information asymmetries, labels and trust in the German food market: a critical analysis based on the economics of information

This comprehensive research study reveals that credence qualities are often elaborated and harmonized using different signaling instruments, the choice of which reflect a company's characteristics and market position.

Information Asymmetries, Labels and Trust in the German Food Market - A Critical Analysis Based on the Economics of Information

Birte Karstens and Frank-Martin BelzTechnical University of Munich

INTRODUCTION

In recent years, western European food companies...