Information à la carte – The need to select, prepare and present
Ineke van MeelRandstad, Netherlands
Jeroen RietbergIntellex Dynamic Reporting, Netherlands
INFORMATION À LA CARTE – THE NEED TO SELECT, PREPARE AND PRESENT
There is no doubt that 2009, the year that will be remembered for its financial crisis, will also be remembered by market research professionals as the year during which the industry definitely changed its shape and character. The change, which started well before 2009 and won't come to an end before the year is over, is of course not very sudden and in that sense,...