Fast forward to March 28, 2006: Infobip, a SMS startup, launches in the Croatian town of Pula.
The founders dreamed of creating a virtual community that provides online information about local sports clubs and schools and neighborhood alerts. The startup expanded to offer SMS capabilities for retailers and schools throughout Europe.
Sixteen years later, Infobip is in six continents, serving enterprises like Uber and Burger King, becoming a sophisticated enterprise that helps customers "develop and grow customer relationships over any channel with the Infobip full-stack, cloud communication platform-as-a-service."
The company faced an uphill battle. Salespeople complained that no one had...