Influencing word of mouth on the internet can ruin brands

Sharon Greene

Companies can do themselves severe damage by trying to manipulate word of mouth on the internet without understanding how internet conversations work.

Influencing word of mouth on the internet can ruin brands

Sharon Greene

In order to boost the advertising and marketing campaign that accompanied the 2006 launch of its new PlayStation Portable (PSP) handheld game console, Sony marketers came up with a...

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