Influencing the influencers: Exploring the creator economy in esports

This article defines the lines between influencer marketing and the creator economy, why one is about pay and post and the other is a long-term content and engagement strategy.

Brands and the creator economy

This article is part of a series of articles from the WARC Guide to brands and the creator economy. Read more.

Introduction

The creator economy is focused on content creation in live collaboration with a deep community engagement....