Influencers and user-generated content help LG start a positive laundry cycle with consumers

LG, the electronics and appliances brand, tapped into the power of influencers and user-generated content to drive interest in its innovative WashTower laundry appliance.

A fresh take on selling laundry appliances

When LG launched the WashTower, a washer-dryer combination unit, the company was excited about its “game-changing” innovation – but also realistic about how interested consumers would really be in a new gadget...