Industry Snapshot: Financial services

Identifies five trends that will shape marketing strategies of the financial services sector in the coming year.
  • Banks are following the example of online retailers by leveraging their first-party customer data to sell advertising inventory.
  • Insurance providers are hiking up prices and, in some cases, withdrawing coverage completely to reduce losses from worsening climate-driven disasters.
  • Customers are more open to switching banks amidst higher cost-of-living, inflation, and interest rates.
  • New fintech entrants and traditional banks are investing in open banking, creating more choices for consumers.
  • Gen Z are interested in improving their finances, but do not know how or where to start; brands are employing a range of tactics to help Gen Z achieve financial...

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