Industry issues: time for advertisers and agencies to work together

In this article, president of the ISBA John Clare outlines his vision of the future issues confronting the advertising industry, and argues that it is essential to the future of the industry that the ISBA and the IPA work together to resolve them.

Industry issues: time for advertisers and agencies to work together

John ClareDixons Store Group

Looking ahead, there is definitely no shortage of big issues coming our way. Firstly, there is the macro issue of the freedom to advertise itself. Increasingly,...