Industry issues: time for advertisers and agencies to work together

John Clare

In this article, president of the ISBA John Clare outlines his vision of the future issues confronting the advertising industry, and argues that it is essential to the future of the industry that the ISBA and the IPA work together to resolve them.

Industry issues: time for advertisers and agencies to work together

John ClareDixons Store Group

Looking ahead, there is definitely no shortage of big issues coming our way. Firstly, there is the macro issue of the freedom to advertise itself. Increasingly, politicians are regarding advertising bans and restrictions as the way to show they are tackling some of the big social issues that are causing major concern. However, these problems are also usually very complex and difficult to solve. So the temptation, urged on by lobby groups, is to make some dramatic gesture. Cue advertising to be the public scapegoat....

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