Indonesia’s food sector: How to unlock growth

Indonesia’s food segment is expected to enjoy double-digit growth in 2023 and Kantar examines the key drivers and learnings for brands post-pandemic.

As Indonesia continues to reel from inflation, it is time to examine whether its food sector is showing signs of a slump or revival.

In Kantar’s FMCG Outlook Indonesia 2023 series, Kantar Indonesia account director Helmy Herman’s presentation on “Food: Unlocking pockets of growth” outlined Kantar’s forecast of 11% growth for the food sector in 2023, the key drivers of growth for the sector in 2022 and learnings for brands, among others.

Herman split his presentation into two sections – “Pantry” and “Snacking” – where he took viewers through the current market situation and the key trends to expect in...

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