Indonesia’s beverage market: Younger consumers driving growth

The beverage industry was hit by the COVID-19 pandemic but is recovering, with a Kantar analysis of the sector explaining why the youth market should be its primary target.

Several industries continue to reel from the after-effects of the pandemic, with the beverage sector among those still suffering. Fortunately, there are several markers of recovery in Indonesia as seen in 2022.

In his “Beverages: Ride the momentum of mobility...

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