Indonesia’s baby sector: How to create distinction to win a mother’s heart

Vrushali Lad

The baby products category in Indonesia saw a rise in affordable options for essentials in 2022 but in 2023, a Kantar report advises brands to optimise product assortment to support increased mobility post-pandemic.

Does inflation affect consumers’ purchasing decisions for their babies and toddlers? Indonesia, like other parts of the world, is tackling rising living costs and inflation and it helps to take stock of what 2023 holds in store for brands in the baby products’ sector.

Delia Nugraheni, Kantar account director of marketing research for FMCG, presented an analysis of the baby food and products sectors in Indonesia in a talk entitled “Baby sector: Create distinction to win mom’s heart” as part of Kantar Indonesia’s FMCG Outlook Indonesia 2023 series.

Setting out a market plan for the baby category in Indonesia, Nugraheni...

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