Indonesia Cleanup Day (Hari Bersih Indonesia): The Floating Museum

The Indonesia Indah Foundation created an attention-grabbing floating trash museum to educate people about the dangers of non-biodegradable trash, encourage volunteers to take action to protect the marine environment and get corporates to double their financial commitment to tackling ocean trash.

Campaign details

Brand: Indonesia Cleanup Day (Hari Bersih Indonesia)Brand owner: Indonesia Indah FoundationAgency: M&C SaatchiMarket: IndonesiaSector: Charities & voluntary organisationsMedia channels:Direct marketing, Livestreaming, Merchadise &...