IndiGo: Lean clean flying machine

IndiGo, an airline in India, launched campaigns to enhance trust by strengthening the narrative around the safety of air travel.

Situation Analysis

The largest airline in India and one of the top 50 airlines globally as per Brand Finance ranking 2019, IndiGo had a market share of 48% in February 2020. And then the pandemic hit. Sudden halt of operations owing to a national lockdown...