Indigenous Tourism Alberta / Explore Edmonton: Reclamation Nation

Indigenous Tourism Alberta and Explore Edmonton, two Canadian tourism brands, partnered to promote Indigenous tourism in the Edmonton region through a specially crafted song by a local musician.

Campaign details

Campaign title: Reclamation NationBrand: Indigenous Tourism Alberta & Explore EdmontonDuration: March 3 - April 21, 2023

Challenges and goals

Promoting Indigenous tourism in Edmonton

The Edmonton region has a wide variety of Indigenous owned & operated businesses that rely on revenue from tourism, from medicine walks and lodges, to art galleries and restaurants. Visitors to Alberta often overlook these experiences in favor of more popular attractions, so Indigenous Tourism Alberta and Explore Edmonton partnered to spark more interest in these experiences over the winter season.

Indigenous culture under threat

A big reason...

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