Indigenous Tourism Alberta / Explore Edmonton: Reclamation Nation

Indigenous Tourism Alberta and Explore Edmonton, two Canadian tourism brands, partnered to promote Indigenous tourism in the Edmonton region through a specially crafted song by a local musician.

Campaign video: Indigenous Tourism Alberta / Explore Edmonton – Reclamation Nation

Read the full campaign case study

Selected creative: Indigenous Tourism Alberta / Explore Edmonton – Reclamation Nation

Credits

Media Agency: Initiative TorontoBrand Partnership Manager: Ryan CunliffeCEO: Shae BirdContent Lead, Globe Content Studio: Jessica RobinsonCreative Lead, Globe Content Studio: Stacie CampbellDesigner, Creative Studio: Frank Perito / Kamille ChinDirector of Marketing: Tom BabinDirector, Global Marketing: Mikey ScottDirector, Marketing Accounts: Nykala ShoneExecutive Vice President, Client Advice & Management, Global Managing Partner:Olivier Leblond...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands