Indian consumers are positive about this festive season, according to the InMobi Festive Season Consumer Survey 2021.
“Two in three consumers intend to shop this festive season. Each consumer has more budget for shopping this year,” said Rajesh Pantina, marketing director APAC at InMobi, the Bengaluru-based mobile-marketing cloud technology company. He was speaking at InMobi’s virtual summit “Building Resilient Brands: India Festive Season 2021”.
The 2021 festive season is being driven by a combination of improving vaccination numbers, the return of the Indian Premier League, the cricket season, back-to-back e-commerce sales days, and Dussehra and Diwali celebrations.