Indian Ministry of Tourism – Incredible India
Brand Name: Indian Ministry of Tourism – Incredible IndiaAdvertiser: Indian Ministry of TourismAgency: Grey Worldwide IndiaPrize: BronzeCategory: Leisure Services
Commissioned by the Ministry of Tourism of the Government of India, Incredible India aimed to persuade affluent Europeans to holiday in India. The campaign accounted for a 15.1% increase in inbound foreign tourists in early 2006 over 2005. Hits to the website www.incredibleindia.orgincreased by over 80% over the campaign period, and visits to the site increased by almost...