India: one in a billion - predicting future trends by studying prosumers

Suman Srivastava and Nikhil Rawal

As the world becomes a smaller place due to globalisation, and brands also become increasingly global in scope, young people in India, China, Mexico and Brazil face a deluge of western influences.

India: one in a billion – predicting future trends by studying prosumers

Suman SrivastavaEuro RSCG, India

Nikhil RawalIMRB International, India

THE GENESIS

As the world becomes a smaller place, and brands become increasingly global, it seems almost...

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