Brief on the Campaign
Objectives:
- To educate people on importance of being ethically conscious, aware, choosing the right path in case of conflict of interest and speak-up without fear when they see anything unethical.
- To make it easier for employees to perceive Legal & Compliance as an approachable, friendly function and take away the apprehension related to the topic of compliance.
- Same strategy doesn't work the same way for everyone. We needed to improvise to engage employees through different touchpoints.
- Simply the legal and compliance guidelines and make it easier for employees to remember and follow.
- Create a sustainable behavioral...